If you want your content to rank in a prime position on Google search results, you’re going to need to create an SEO friendly blog post. How do you do this? You need relevant, quality content that’s engaging and valuable for viewers.

To get you started on SEO that will impress both users and search engines, we’ve thrown together a list of handy tips…


  1. Keywords and common phrases

Keywords drive searches. They connect queries in search engines to sites that are a match. It’s essential to…

  • Identify the keyword (or phrase) that will be the backbone to your content. It needs to be highly relevant to the post’s themes and concepts. It looks awkward if you’re forcing a word or phrase.
  • Use frequently searched phrases. For example, you may find people type “photography in Sydney” into Google more often than “Sydney photography” making the latter phrase less than optimal.
  • Have low competition for your chosen keyword. How many of the same are out there? Do you need to invent a variation? It can be a delicate process to find this while trying to meet the above.

A post is ‘optimized’ if your primary keyword matches these criteria. You can choose two to four extra keywords, these being closely related to the primary term.

Now that you have your keywords, let’s move onto how to write user-friendly blog posts. Every SEO company in Sydney knows the game within.

  1. Topic and overall structure

A common piece of advice is ‘think before you write’. Come up with a specific topic for your blog post, that centres around your keywords, and that’s interesting and beneficial.

It can help to do some keyword research before getting started to see what’s already out there. You can take ideas from existing content and go into more detail, or analyse the subject from a different angle. After all, it’s better to create something new.

With a topic selected, the next step is to clearly structure your post with…

  • An introduction for your topic
  • A body, with a message guided by a series of main points (or premises)
  • A conclusion, summarizing the take-home ideas
  1. Clear text structure

Use paragraphs, separating each by a new idea. These should follow a logical flow. Tell your story or message in an order that makes it easy for readers to see where you’re going.

Headings are equally important for readability. They communicate the topic and clarify main ideas and themes. This helps both users and Google, as the search engine can use these to understand the topic of the content.

Signal words are like signposts, that make it easier for readers to follow your points. They are especially used at the beginning and end of paragraphs. For example, you may begin with “first of all” or “secondly”, which tells the reader where you’re at in carrying over thoughts.

  1. Write the optimal length and keyword density

Search engines need a minimum of 300 words to work out where to rank your post. It has been suggested that around 700 words is the ideal length, with keywords appearing in 1 to 2 percent of the content. Keyword density is very important to search engines …

  1. Edit

Before submitting your blog post, don’t forget to proofread and edit where necessary. Better yet, get someone else to read over it not only for typos and grammar but to see if your main points can be clearly understood. Once you’ve checked your work, go ahead and publish a great article.

6. Share it

A well-constructed article is all well and good, but if you’re truly committed to maximizing its exposure, you have to share it round as much as possible. This includes social media to really broaden the field. With bloggers, journalists, and consumers with hundreds of connections of their own on these networks, there’s great potential for external links.